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Are Google Algorithm Updates Made for Quality or for Profits?

Google algorithms keep on changing to avoid spammers and profit-driven contents used by businesses thus, giving the applause to white hats SEO and informative content posts to help readers. But is this what really Google wants (quality)? or are there other motives?

Google Panda and Penguin are the recent algorithms update created by Google to prevent web spam techniques and promote link diversity. Violators are being penalized and worst, removed in Google’s index.

10 Tips on How to start an SEO campaign

Being convinced that SEO is right tool for your business, the next question for you would be “how do we start?” This lens is created to help you start with a winning SEO campaign by providing you things to consider in starting and setting up your campaign. This is not a walk-through but a framework on the things you should figure out in building up an SEO plan of attack.

Guide on starting an SEO project

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White Label SEO for your business

What is White Label SEO?

White label SEO is the term used to differentiate acceptable and not acceptable (foul) methods of optimizing websites for search engines.

White hat and white-label SEO refers to the strategy of increasing your website’s rank in Search Engine Rank Pages (SERP) through creation and dissemination of valuable and useful contents. Black hat refers to SEO activities geared towards spamming.

The logic behind white label SEO is simple: provide high quality contents that will attract and engage more visitors. ...

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Internship/OJT programs for 2012

We at DigitalMoz are visionaries: we want the Filipino digital marketing industry to be the best in the world. And among our initiatives for this vision is to ensure that future Filipino workforce is properly geared for fierce global competition.

If you want to be part of the digital marketing world, and have the right attitude and perspective on taking and overcoming challenges, then we will be most willing to prepare you for your Online Marketing career. Through our internship programs, ...

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How to Retain Clients Online

Keeping a client is hard, and making a repeat business is harder. And it is several folds more difficult if you’re involved in Business to Business (B2B) transactions where the competition is high and the market is limited.

In the most ideal world, you can keep all your clients happy and they will constantly renew their contracts with you.

But we are not in wonderland, and maintaining a 100% client retention rate is almost impossible. You’ve spent time, energy and money to ...

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Top 5 Sources of Online Income in the Philippines

Internet is no longer just a tool for self-expression; it has become a tool for collaboration and an agent for change. What we do Online goes beyond connecting with our friends and relatives. Right now, it had even become a source of income.

A lot of people makes money Online, and we’re not just talking about pocket size-cash here. Some earns around four-to-five-digits dollars. Because many students will graduate this march and not everyone will immediately get jobs for themselves (sorry, ...

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5 Steps to Successful Internet Marketing

Thinking of going into Internet Marketing and becoming unsure of what to do? If you don’t even know where to start, good thing you found this page. In here, you’re going to find 5 simple but very important steps that can help you get a start to successful Internet Marketing.

Step 1: Define your goals

Before you start launching several Internet marketing campaigns – and spend considerable shares of your treasure if there’s any ...

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11 Reasons Why You Should Consider a Job in Search Engine Marketing

11 Reasons Why You Should Consider a Job in Search Engine Marketing

Are you a fresh graduate/ undergraduate that is worried about your school credentials? Have you lost confidence and is afraid to apply and do job interviews? Are you wondering what career path is the right one for you? Search engine marketing may be the right profession for you.

In the Philippines, Search Engine Marketing is one of the most wanted profession with very few individuals who are qualified to do the job. Unlike Nursing, Commerce, Education, HRM and other courses where ...

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5 Basic Steps to Optimize your website

5 Basic Steps to Optimize your website

On-site SEO is important and one of the very foundation of search engine optimization. This is where you start your search engine marketing strategy since you control your website and can serve to your prospects what you want them to see about your business.

Though 75%  of search experts believe that Search engine optimization is all about the links, we strongly think that on-site optimization should be ignored. Ideally, links can bring a lot of traffic to ...

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Protect the Internet from the Government: Support Campaign Against SOPA

Protect the Internet from the Government: Support Campaign Against SOPA

Why the Passing of US’ SOPA should be stopped: A quick look to its future disadvantages

What will happen if your internet connection is not anymore as user friendly as before? What will you feel if things inside it are already restricted or in tight control of someone or a body in the government? Sounds depressing right?

Aside from the issue on Occupying the Wall Street because of people crying for inequality and state abandonment, another buzz in the US ...

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