Thinking of going into Internet Marketing and becoming unsure of what to do? If you don’t even know where to start, good thing you found this page. In here, you’re going to find 5 simple but very important steps that can help you get a start to successful Internet Marketing.

Step 1: Define your goals

Before you start launching ...

Are you a fresh graduate/ undergraduate that is worried about your school credentials? Have you lost confidence and is afraid to apply and do job interviews? Are you wondering what career path is the right one for you? Search engine marketing may be the right profession for you.

In the Philippines, Search Engine Marketing is one of the most wanted profession with very few individuals who are qualified to do the job. Unlike Nursing, Commerce, Education, HRM and other courses where ...

On-site SEO is important and one of the very foundation of search engine optimization. This is where you start your search engine marketing strategy since you control your website and can serve to your prospects what you want them to see about your business.

Though 75%  of search experts believe that Search engine optimization is all about the links, we strongly think that on-site optimization should be ignored. Ideally, links can bring a lot of traffic to ...

Why the Passing of US’ SOPA should be stopped: A quick look to its future disadvantages

What will happen if your internet connection is not anymore as user friendly as before? What will you feel if things inside it are already restricted or in tight control of someone or a body in the government? Sounds depressing right?

Aside from the issue on Occupying the Wall Street because of people crying for inequality and state abandonment, another buzz in the US ...

Recently, we heard scams from the internet making it on the Philippines’ prime-time news. These scams took place on group buying sites, online shopping portals and even Facebook’s social ecommerce applications wherein people have been complaining about bad purchases over the internet . We felt sorry for the victims of such rip-off deals but instead of dwelling on these rants, DigitalMoz will just bring-up the lighter side of the story.

To be honest, we somehow felt excited for the Philippines in terms ...

Reaching people online is no longer a nice-to-have — it’s a must-have. When people search for products or services to buy, they use the big search engines like Google and Bing, as well email and other social media sites like Twitter and LinkedIn to ask their friends and family for advice on purchases. It’s essential for entrepreneurs do a great job at marketing their business using the tools of the web.

But many small businesses are being left behind. Nearly half ...

The DigitalMoz team was discussing this morning weather to apply Local SEO on our client’s campaigns or not. We all know that Philippines is way too left behind in terms of technology and online marketing practice compared to USA (the Google HQ) and UK wherein most Google places have been claimed. In the Philippines, our maps landscape is really young and Google Places don’t usually eat up our SERPs. Here is a sample of SEO Philippines results vs. ...

Addressing this topic is somewhat difficult for me due to internal and departmental conflicts that may arise from people who are working for an in-house online marketing department or agency type position. But still, I have decided to tackle this once and for all to avoid confusion (or make people confused even more, my apologies.)
And as a disclaimer, these numbers were based on my personal experience, the experience of the people that I have worked with, business that I ...

OK, so I’ve worked-on or managed well over 100 SEO campaigns over the last few years and a common trend I’ve noticed is that many small business clients don’t really understand how choosing the right keywords affects and defines an SEO campaign and what it takes to deliver results.

Let us start off with an example. Say you’re a landscaping company in Central Jersey where the bulk of your business comes from Landscape Construction (walls, patios, driveways, etc). What keywords do ...

Analyzation of SEO in the Philippines

Unlike online marketing and Search Engine Optimization in other countries, companies in the Philippines are kind of left out when it comes to their online marketing efforts. Most Philippine based companies fail to see that having a website and being active on SEO are where the opportunity is, as the world wide web reaches users faster and internet is far more accessible than other medium. –and of course, cost less.
Why Companies don’t do (or ...