Recently, we heard scams from the internet making it on the Philippines’ prime-time news. These scams took place on group buying sites, online shopping portals and even Facebook’s social ecommerce applications wherein people have been complaining about bad purchases over the internet . We felt sorry for the victims of such rip-off deals but instead of dwelling on these rants, DigitalMoz will just bring-up the lighter side of the story.

To be honest, we somehow felt excited for the Philippines in terms ...

Reaching people online is no longer a nice-to-have — it’s a must-have. When people search for products or services to buy, they use the big search engines like Google and Bing, as well email and other social media sites like Twitter and LinkedIn to ask their friends and family for advice on purchases. It’s essential for entrepreneurs do a great job at marketing their business using the tools of the web.

But many small businesses are being left behind. Nearly half ...

The DigitalMoz team was discussing this morning weather to apply Local SEO on our client’s campaigns or not. We all know that Philippines is way too left behind in terms of technology and online marketing practice compared to USA (the Google HQ) and UK wherein most Google places have been claimed. In the Philippines, our maps landscape is really young and Google Places don’t usually eat up our SERPs. Here is a sample of SEO Philippines results vs. ...

Addressing this topic is somewhat difficult for me due to internal and departmental conflicts that may arise from people who are working for an in-house online marketing department or agency type position. But still, I have decided to tackle this once and for all to avoid confusion (or make people confused even more, my apologies.)
And as a disclaimer, these numbers were based on my personal experience, the experience of the people that I have worked with, business that I ...

OK, so I’ve worked-on or managed well over 100 SEO campaigns over the last few years and a common trend I’ve noticed is that many small business clients don’t really understand how choosing the right keywords affects and defines an SEO campaign and what it takes to deliver results.

Let us start off with an example. Say you’re a landscaping company in Central Jersey where the bulk of your business comes from Landscape Construction (walls, patios, driveways, etc). What keywords do ...

Analyzation of SEO in the Philippines

Unlike online marketing and Search Engine Optimization in other countries, companies in the Philippines are kind of left out when it comes to their online marketing efforts. Most Philippine based companies fail to see that having a website and being active on SEO are where the opportunity is, as the world wide web reaches users faster and internet is far more accessible than other medium. –and of course, cost less.
Why Companies don’t do (or ...

More than 70% of online consumers start their quest for a product, service or support call using a search engine. If you’re a small business, how can you honestly afford NOT to be associated with this massive audience?

The bottom line is that you cannot afford to miss such opportunities — and today — we’ll discuss how you as a small business owner can use search to drive more business from people who have never even ...

Introducing Google +1 in the Philippines

Today, Google launched its attempt to create a more powerful approach on Social media with search which basically gives a weighted algorithm based on a social platform called Google +1. This development has been launched and javascript codes are already available to install on websites.

<script type=”text/javascript” src=”http://apis.google.com/js/plusone.js”></script> sample codes available on +1

Google +1 functions like a “facebook like”  button which serves like a vote one up or a recommendation on a particular web ...

Earning money online requires the use of up-to-date website link building and SEO techniques. While it may have been easier earlier, it is now important to know how to continue optimizing your website further on. Presently, your online business can make a consistent amount of money only if you consider the best website link building techniques and know how to optimize your website. Losses are a common result of bad website link building measures and it has been proved ...